The controller responsible for processing has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, gathering and evaluation of data about the behaviour of website visitors. A web analytics service collects various data, including the website from which a data subject has come to a website (referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis will be used primarily to optimise a website and for a cost-benefit analysis of internet advertising.
Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA is the operator of the Google Analytics component.
The controller responsible for processing uses the extension “_gat._anonymizeIp” for web analysis via Google Analytics. This extension is used by Google to truncate and anonymise the IP address of the internet connection of the data subject when our websites are accessed from a European Union member state or from another contracting party to the Agreement on the European Economic Area.
Your IP address is already automatically anonymised in Google Analytics by default. The purpose of the Google Analytics component is to analyse visitor traffic to our website. Google uses the data and information gathered for several purposes, including the analysis of how our website is used, the compilation of online reports for us showing the activities on our website and the provision of other services in connection with the use of our website.
Google Analytics uses artificial intelligence to predict the behaviour of individual user groups. Changing customer needs are tracked and this allows predictions to be made for future usage behaviour.
Google Analytics sets a cookie on the computer system of the data subject. It has been explained above what cookies are. By setting the cookie, Google is able to analyse how our website is used. With each access to one of the individual pages of this website, which is operated by the controller responsible for processing and on which a Google Analytics component has been integrated, the Google Analytics component in question automatically causes the web browser on the data subject’s IT system to send data to Google for the purposes of the online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and their clicks and subsequently to enable commissions to be calculated.
The cookie is used to store personal information, such as the time of access, the location from which access took place and how often the data subject visits our website. This personal data, including the IP address of the internet connection used by the data subject, is sent to Google in the United States of America each time our websites are visited. Google stores this personal data in the United States of America. Google shares this personal data that has been collected using the technical process with third parties under certain circumstances.
As already outlined above, the data subject can prevent cookies being set by our website at any time by selecting the appropriate settings on the Internet browser used and thereby permanently deny the setting of cookies. Setting the internet browser in this way would also prevent Google setting a cookie on the computer system of the data subject. In addition, a cookie that has already been set by Google Analytics can be deleted at any time via the internet browser or other software programs.
The data subject also has the option of objecting to the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google, and preventing such. To do this, the data subject must download and install a browser add-on from the link tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that data and information about website visits must not be sent to Google Analytics. Google will consider the installation of the browser add-on as an objection. If the IT system of the data subject is deleted, formatted or reinstalled at a later time, the data subject will have to reinstall the browser add-on in order to deactivate Google Analytics. If the data subject or someone else attributable to their sphere of control uninstalls or deactivates the browser add-on, it is possible to reinstall or reactivate the browser add-on.
You will find further information and Google’s applicable privacy policy at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail via this link https://www.google.com/intl/de_de/analytics/.